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Business Intelligence/ Analytics

Numbers never lie, and we like it that way.”

While some people cringe at the thought of analyzing data, we love it. Seriously… Our team of measurement and analytics experts are always looking for new ways to turn data into opportunity – and, by opportunity, we mean ROI. We go way beyond traditional web analytics, providing detailed insight across all of your paid, earned and owned media to tell you what’s working, what’s not and how to improve.

Attribution Analysis

How would you like to know the impact that each of your marketing activities is having on the bottom line? With AIM’s attribution analysis, you can. We measure the consumer journey end to end, capturing all of the media they’re exposed to and examining how each channel affects your goals. We can show you where you’re over or under investing, and help put your money to work, where it works best.

Media Mix Modelling

While attribution analyzes past performance, Media Mix Modelling helps you budget for future return. By looking at each media channel, and even offline marketing calendars and media plans, we can tell you the best places to put your money across all of your online media. The result is a highly optimized media mix that delivers more revenue and greater ROI.

Business Intelligence

If you know what you’re doing, big data can spell big opportunity. And at AIM, our data scientists live to sift through the online and offline data at your brands’ fingertips, ensuring new opportunities and more profitable advertising to outperform the competition.

Our Analytics offerings include:

·         Attribution

·         Media mix modelling

·         Business intelligence

·         Forecasting

Consulting / Direction Setting

Our Business Intelligence and Data Warehousing (BI & DW) Consulting offerings help enterprises align BI technology initiatives and convert the strategic business objectives and goals into BI strategy and take these ideas to action. 


Data Management

Data Management (DM) has become indispensable for businesses to facilitate the seamless flow of information, augment business agility and boost their competitive advantage. Our service offering in Data Management enables customers to effectively manage volumes of data and help convert information to insights. 



Data and Advanced Analytics


With exponential growth in both structured and unstructured information, increasing number of companies is basing their critical business decisions on analytical insights.A.I.M has a dedicated practice on Advanced Analytics & Data Mining with expertise in Data Analytics, Forecasting and Predictive Analytics.

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